Matcha has a history that spans centuries, rooted in the tea ceremonies of Japan. Originally valued for its calming and meditative qualities, it was consumed by monks and nobility as part of a spiritual practice. Unlike regular green tea, matcha involves grinding the entire leaf into a fine powder, ensuring a richer flavor and higher concentration of nutrients. This method preserves the essence of the tea, making it not just a beverage but an experience tied to culture and mindfulness.

Today, matcha has traveled far beyond traditional ceremonies and found its place in modern life. From lattes to smoothies and even baked goods, this vibrant green powder has become a global favorite. People are drawn not only to its unique taste but also to the sense of ritual it brings to everyday routines. Preparing a cup of matcha isn’t just about drinking tea—it’s about slowing down, whisking the powder carefully, and enjoying a mindful pause in a busy world.

At FLO, we respect this heritage while making matcha more accessible. Our Pure Uji Matcha Powder delivers the authenticity of traditional Japanese matcha with the versatility needed for today’s creative kitchens. Whether you enjoy it in the classic way or reinvent it in your own recipes, FLO makes it easy to connect with matcha’s timeless spirit while embracing your modern lifestyle.